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Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."
Why is Brandy Melville so controversial in the retail industry? - Quora
What made Melba Mebane stand out as an employee in the retail industry? - Quora
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