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HUGO BOSS Group: BOSS enters Metaverse Fashion Week with an immersive, AI-inspired showroom experience

Boss launches sportswear capsule with NFL players

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HUGO BOSS Group: HUGO x Imaginary Ones

Vogue Business Index: How Hugo Boss bounced back and the role of creator relationships in boosting Index scores

Hugo Boss Heads to the Metaverse as a Way to Capture Young Consumers

HUGO BOSS Group: Metaverse

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Hugo Boss announces the '360-degree metaverse experience' with new NFT line