$500 for an Ice Light got you Down? How About a $62 Light Wand

The Westcott Ice Light has been around for awhile, and a number of photographers in the community on our site have shown it to be a part of their kits. Whether they're being used to light cars for an automotive shoot, or for food or small product photography, one thing that's been noted more than a few times is the steep price. LED wand technology is still scoffed at by some, joking that they are best used for directing planes on the tarmac, but in reality it's another tool in a kit, and all that matters is how a photographer or filmmaker chooses to creatively use that tool.

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