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The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Peloton Launches New Holiday Campaign to Encourage People to Work
rebrand The Drum
Suzy Monford on LinkedIn: Peloton's rebrand and new offerings 'a smart shift' after years of tumult
Peloton attempts to find its footing after high-profile blunders
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New Peloton Campaign Features Real Riders For The First Time
Brian Kirkbride on LinkedIn: FitLab Announces Acquisitions of
Turnarounds Are Hard Work - by The Science of Hitting
Peloton The Drum
Peloton rebrands in bid to be known as 'more than a bike company
