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Mixed-martial-arts promotion the UFC says the extra OTT efforts reflect the viewing habits of Brazilian fans.
UFC 235: Jon Jones dominated Anthony Smith and yet came frighteningly close to losing - Los Angeles Times
Endeavor Streaming - SportsPro
Loopy Godinez is proud to be a part of Mexico's ascendance in the UFC – LFA
UFC COO: 'Tech giants like Apple pushing into sport is great for our rights value' - SportsPro
Fight By Fight Preview, UFC Fight Night: Allen vs Craig
Anderson Silva's final chapter shaping up nicely
UFC Vegas 28 - New Blood: 'Robocop,' 'The Jawaiian' and 'Baby Shark'
UFC signs up college wrestler Bella Mir in landmark NIL deal
UFC COO: 'Tech giants like Apple pushing into sport is great for our rights value' - SportsPro
The UFC turns 30: The commercial milestones that transformed the MMA promotion into a multibillion-dollar juggernaut - SportsPro